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“Beyond sales and bids, business leaders must master the purpose told story for all strategic tasks, not the least of which is branding,” says McKee. “If you don’t control your story and tell it powerfully, others will tell it for you with less than flattering results. Fair or unfair, stories shape corporate futures.”. “He came to me and said he wanted to try to play linebacker. He said, ‘I want to hit somebody,’ ” Gabriel said. “It’s been easy. Are…